Each year, the Park Nicollet Foundation hosts a signature fundraising event supporting critical health and lifesaving programs. Over the course of four years, Mason Creative partnered with the Foundation to help shape and produce the annual gala — developing each year’s theme, guest experience, entertainment, activities, and overall event strategy.

 

We created the event brand “Spotlight Gala” with the intention of designing a spectacular and engaging fundraising experience while always keeping the focus firmly on the mission. Even as guests enjoyed high-energy entertainment and interactive experiences, every element of the evening was designed to reinforce the importance of the cause they were supporting.

 

For this particular gala, more than 1,000 guests gathered to raise funds for the National Diabetes Center. The evening opened with a powerful performance of “Diamonds” by Kat Perkins, creating an inspiring and memorable start to the program.

 

The reception featured a lively mix of interactive entertainment, including a humorous puppet character engaging guests at a diabetes-themed Trivia Challenge booth, along with a custom “Stock the Bar” game and an expansive silent auction experience. Later in the evening, guests filled the dance floor as the R Factor kept the celebration going late into the night.

 

The result was an unforgettable evening that exceeded fundraising goals while creating a joyful and meaningful experience for guests, supporters, and sponsors alike.

 

The Client's Response

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"By hiring Mason Creative, the overall quality of the experience we provided to our guests was greatly increased. Over the course of the first year that we worked with Mason Creative, our Gala raised $120,000 more than the previous year!

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“What I really appreciate about Char is that she helped us rebrand our Gala to stand out in the market. There's a lot of healthcare Galas in the area. She helped us take a step back and not just do what we always did in the past. Mason Creative led us through a strategic, creative brainstorming about our goals for the event, where we wanted it to go, and how we’d be different from the other Galas."

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- Micaela Olson-Macgregor, former Foundation Coordinator - Annual Campaign/Special Events at Park Nicollet