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Minnesota Museum of American Art "First Night" Grand Opening   


Our guidance. Your team. The perfect combination. EVENT-SPARK.

​We have de-bundled our services so clients can buy just the right amount of creative "wow" and award-winning expertise to help them achieve their goals. 

Case Study

The Minnesota Museum of American Art leadership wanted a grand opening event that would celebrate its 100th year, showcase its new home and offer its supporters a swanky sneak peek of the new "M". And they wanted to raise funds in the process. They had a smart and creative staff, but were all incredibly busy just trying to open the new museum. 


So, they turned to Mason Creative for a curated set of EVENT-SPARK services to help them develop a creative and strategic plan they could follow to achieve their goals.  

Our team was hired for the following services:

  • Event name and theme - "First Night"

  • Brainstorming session

  • Complete strategic & creative event plan

  • Event budget

  • Floor plan

  • Design and decor concepts

  • Food and beverage ideas

  • Fundraising plan

  • Entertainment and interactive activities

  • Planning timeline and day-of-event showflow

  • Vendor recommendations

  • Parting gift resourcing

  • Ongoing support - just one call away


We worked hand-in-hand with the client to set them up for a complete event success. Once they had all the planning in place,  they were able to manage the execution in-house.  The event was highly successful, reached all their goals and was a complete sell-out.

The Client's Response

“ We worked with Char to produce the grand opening First Night gala for our museum. The event was a hit. Char comes to the table extremely organized, full of creative ideas on how to make your event special and unique, and the skills and knowledge to pull it all off. I very much enjoyed working with her and highly recommend her for your event.”
     -Christine Durand, Director of Advancement,

      Minnesota Museum of American Art

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