Virtual Events.

Our Virtual Event Guidance. Your Team. The Perfect Combination.


Hosting a virtual or hybrid event requires the same or more care and attention as an in-person event. But the tactics and execution are different. With both live and virtual events, you need to effectively promote the event, engage your audience before, during and after the event and create memorable moments for attendees.

Whether you want to host an online fundraiser, a webinar, or a full-scale virtual conference, virtual events can help you attract and engage with a larger and new audience and reach your goals. Mason Creative has the creative thinking, strategy and experience to help you succeed.


Examples of virtual event technical production, day-of-event management and a pre-event curated box of goodies.


  • Discovery - The best strategic and creative work starts by becoming experts on your organization, brand and past events. We’ll want your organizational mission statement and brand style-guides. We will also want to know the budget you’ve allocated to achieve your goals.

  • Brainstorming Session - We will create a brainstorming session with committee and staff to generate ideas that can be further flushed out into a fully viable event plan.

  • Budget Development – We will create a realistic budget that includes all the new and different virtual event expenses and potential incomes.

  • Customized Virtual Event Plan - Using all that we have learned about you and your goals, we’ll develop a customized strategic and creative plan providing clear and succinct direction for you and your staff to enhance every aspect of your virtual event from building anticipation, to the complete guest experience.

  • Continuing Support - We’ll provide expert guidance from our first meeting right up to the big event with check-in meetings. We will step in if you get stuck or meet unexpected challenges allowing you to take charge and feel confident all the way through to the virtual event. This can take the form on ongoing engagement with the staff and committees in virtual meetings, calls and emails.

  • Deadlines/Timelines – We will develop and maintain a deadline schedule, show flow and day-of-event production timeline.

  • Design - We can help you develop creative on-screen design concepts, as well as any stage or studio rentals/décor.

  • Entertainment Booking and Management - We’ll research, recruit, hire, manage any speakers, online games and performers that will enhance the virtual event.

  • Mailed Gift Box Development - To more fully engage your audience, we will develop a creative plan for mailed or delivered gifts or food sent to your guests before the event.

  • Online Platform Recommendations - We have experience with multiple virtual event online platforms and will recommend ones that we feel are appropriate for your virtual event.

  • Promotional Plan - We will consult with you on event marketing, social media and public relations and virtual event best practices.

  • Scripting/Program - We will guide you in developing the program outline/timing, scripting or bullet points for speakers.

  • Sponsorship Consulting - We will advise you on virtual sponsorship strategies and creative sponsor benefits.

  • Staffing Plan – We’ll create a suggested staffing plan for the key roles for before, during and after the virtual event.

  • Technical Production - We partner with top notch virtual event technical experts and oversee the entire technical production: lighting, sound, staging design, streaming and video.

  • Vendor Management - We will oversee vendors that get involved with the project. Examples include auctioneers, videographers, technical providers, caterers, etc.

  • Videography - We will recommend and manage videography vendors and can help manage the shoots.

  • Day-of-Virtual Event Management - We will provide on-site virtual event management either online, in studio or on location.

"When we made the decision to switch our annual gala to be a virtual event, we knew that we would have a steep learning curve in front of us. Char’s creativity helped us see that our event could be successful and her experience and attention to detail made it a reality. From helping us to brainstorm program ideas, to negotiating contracts, to fine-tuning our dress rehearsal, Char was with us every step of the way, providing calm and reassuring guidance. We are incredibly proud of the outcome of our work and we’re grateful for Char’s many contributions to our success."

-Sarah Berger, Development Director

Contact Char Mason at 651-698-2678 or for a complimentary consultation.